Shop Visit: Sugar Wheelworks

We recently stopped by our awesome sponsor Sugar Wheelworks to drop off a pile of carbon Enve rims and gold Chris King hubs. Sugar is building up the wheelsets for our journey and there’s no one we’d trust more. From our first interaction with Jude, they have been super positive and supportive of our mission and we can’t thank them enough. We shot a few b/w medium format photos as Jude Jay and Isabelle worked on some upcoming builds for other customers. Check them out at